What Are Solo Ads? The Ultimate Guide
Solo Ad Review
Are you ready to find out what solo ads are?
Great because the ultimate guide to solo ads.
You won't walk away with a solid understand of the solo ads are, but you'll also know:
4 Pro Tips To Writing Your Own Solo Ad
The best place to Buy Solo Ads
3 Negotiation Strategies That may Save You Money
5 Common errors Solo Ad Newbies Make That Burn Money
Cool, let's start this post by answering the most obvious question:
What Are Solo Ads?
best places to sell solo ads
A solo ad can be an email advertisement where you leverage someone else's email list and promote your service or product.
It's called a solo ad because your email is the only, or "solo" promotion which goes out to that optin list.
In other words, instead of going out and build your personal giant email list, it is possible to leverage other people's subscriber list that they have been building for a long time.
Therefore, you are sending out your own message to your products to warm leads, and the list owner is endorsing you to their list.
As well as the people on that list already are used to opening up emails and reading them, so it will be a high quality traffic source.
There are people out there whose entire business structure is to sell access to their giant list to people like you and me.
Here is how it works: You write a message for the solo ad vendor to send to his list, and then you pay him to transmit it.
For example, you can pay $1,000 for 500 clicks, and also the solo ad vendor would fulfill his part by offering you with 500 clicks.
Occasionally, there are solo ad sellers who'll write the email to suit your needs, but this is a courtesy and never all of them do it.
The reason why they would do that is really because writing email copy is really a skill, and if you suck advertising online then the people on his list won't click, and the man will burn out his list attempting to deliver those clicks.
Normally the one drawback with solo ads is always that it's not a constant stream of traffic (until you continuously pay for them).
Unlike internet search engine traffic, which keeps on coming each day, solo ad visitors like a quick hit that dies off after 48 hours.
So a good strategy is to combine solo ads to traffic strategies like retargeting, Facebook, and search engine traffic to have a very steady flow.
IMPORTANT: I would mention that not all solo ad vendors are the same. Some deliver top quality traffic while others deliver sub-standard.
It's up to you to filter the bad apples, but we'll speak about that later.
Utilizing Solo Ads
One of many ways you can use solo ads is always to drive people to a sale, but the best way to use solo ads is to drive them to an email opt-in page (aka squeeze page) so you can capture them as leads for your list.
You just need to target picking the right list and writing the correct emails, so the worth more the spend is.
That leads into the next point...
Pro Tricks to Write A Solo Ad Email
In the event the vendor doesn't write the email for you, then here are some tips to writing an excellent solo ad email.
#1 Have a very Strong Subject Line
Remember, it isn't really about getting the Many people to open the email, it is more about getting the RIGHT people.
So don't try to trick people using a stupid email subject line like, "Here's your payment receipt."
(I've actually seen this before). - This is a douchey move that will backfire because it will just piss people off once they read the email.
You need to have a subject line that has a mix of curiosity and benefit.
By way of example, "One weird trick to selling more high ticket products."
This takes practice, but start by brainstorming whom you want to open the e-mail and then try to sprinkle in certain curiosity.
#2 Don't Hand out Your Big Secret Right Away
Remember, you you wish to drive clicks to a email opt-in page in order to capture leads.
If you let the cat out of your bag on your "weird trick to selling more high ticket products" then men and women already have the information they desire.
I like to start off the e-mail with a "yes" statement to obtain them in that "yes" frame of mind.
"Do you want to discover ways to sell 10x more high ticket products? Great then you're going to love this video." [stick a hyperlink here]
#3 Add Credibility
People enjoy credibility, and it will buy your more clicks.
Something similar to:
"High ticket product expert, Tim just released a free video on how he might sell 10x more high ticket products then your next guy from the most recent high ticket contest."
#4 Acknowledge the issues They've Already Had
If you know who your hungry buyer is, then you need to be able to speak to their heart.
You need to know their problems and struggles already.
And that means you could say something such as:
"If you've had these XYZ problems then you are going to love this." [add a link].
#5 Ask the Solo Ad Vendor If you possibly could Add a Retargeting Pixel
Some will permit you to do this, some won't.
However if you can get them to ad a retargeting pixel, then your people who click the links can have ads show up on their screen down the road while surfing the web that will remind them individuals and your offer.
The Best Places To Buy Solo Ads?
Look at the resources area.
Below are a few useful negotiation tactics to obtain the best bang for your buck.
#1 Inquire if they have any samples
You have to be tactful how you ask this, because sometimes vendors might be sensitive about protecting the clientele.
Frame it such as this: Say that you want to make sure you get the correct formatting so that you write it in a way that imitates what has worked for others in the past.
#2 Ask how their list was built
This can be so you can make a better decision whether it's valuable in general.
Is it built using double opt-ins? Freebies? Buyers?
In general, look for double opt-in lists that have been built using sales funnels and be sure they have tried to sell confidently compared to that list before.
#3 Ask if you can start with just a segment
By doing this you don't have to buy the whole entire list.
When the segment performs well, you can buy a bigger segment or perhaps the whole thing. If not, they you'll be able to scratch it and go forward.
Common Solo Ad Mistakes
#1 Not Tracking Links
Sometimes solo ad vendors make this happen for you, but again, this is a courtesy.
You need to measure what number of clicks you get to protect yourself from being scammed.
You can Google search popular tracking tools to accomplish this.
#2 Not Split Testing Your Emails
Ask the solo ad seller when you can split test your emails.
Use two different subject lines in a test.
Use two different emails in another test.
See what one converts better.
#3 Not Buying Multiple List At A Time
Sometimes one list will not work. You have to find which ones work and convert most effective for you.
If you buy one at a time, this could takes weeks to find a profitable list, however if you simply buy 3-5 at a time then you can definitely scale the winners faster and ditch the losers.
Remember, that's how advertising works. You ought to be willing to lose some dough sometimes and not cry about this.
#4 Be Honest With Yourself Relating to your Sales Funnel
Some individuals will spend the bare minimum to buy a solo ad (say $100), when they don't make money back they blame the vendor for scamming them.
That's pathetic. General guideline is that you should send 1000 clicks before judging that list.
Also, should you be buying 3-5 lists during a period and none are converting...
hmm... then its most likely because your sales funnel sucks.
#5 Not Knowing Your Cost Per Lead or Earnings Per Lead
Not knowing your numbers means your blindly paying for advertising without knowing what you must make to break even, or how much you can spend to acquire a new customer before you decide to suffer losses.
To discover these numbers, simply replace the word "per" with a division sign.
Cost divided by lead.
Earnings divided by lead.
Real businesses know their numbers.
That ends the greatest Guide to Solo Ads.
You've now learned what they are, pro ideas to writing them, how you can negotiate with the sellers and ways to avoid common newbie mistakes.
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